Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for statistical data. Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information.
The increase in the number of easy-to-use digital tools has made the creation of infographics widely available to everyone. Social media sites allow for individual infographics to be shared and spread around the world.
Visual.ly and Piktochart are two companies that offer great platforms for creating infographics. We, at BarnRaisers, are big believers in the value of infographics for our clients. Here’s a recent one we did for the Interactive Advertising Bureau (IAB) onEight Reasons Why Digital Advertising Works for Brands.
What makes infographics so effective. Infographics tell stories that are in sync with way we like to learn and retain information as human being.
Here are 20 powerful reasons to use infographics.
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