Marketing and Advertising

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Starbucks Brunei introduces a new drive-thru concept store in Beribi with convenience in mind. This new platform gives customers the option to enjoy their favourite coffee on the go, or at the store should they prefer to stretch their legs and relax.

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The grand launching of Starbucks Beribi Drive-Thru Store is a full-day affair which includes a carnival where activities such as balloon distribution, photo booth, coffee tasting and face-painting will be taking place. There will also be a merchandise fiesta where one can take the opportunity to purchase limited edition Starbucks merchandises and stand a chance to win prizes up to BND 500.

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The design concept of this store is Regional Modern featuring lots of woodwork (Semangkok – Tropical hardwood from Malaysia), and the wooden planks of this store are actually made using recycled pallet wood (crate). The store has an overall square feet (sq ft) of 6,329 sq ft and can seat approximately 185 people, indoor and outdoor seating combine.

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Starbucks opened its first store in Brunei on February 16, 2014 at one of the most popular shopping destinations in Brunei, Mabohai Shopping Complex located at Bandar Seri Begawan which is the center of Brunei’s commerce, finance and government. In many ways, it is also the heart of Brunei’s cultural landscape, housing some of the nation’s most revered landmarks. This Starbucks store has been designed to reflect Starbucks 43-year coffee heritage, while embracing the country’s distinctive local traditions and culture.

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Sydney Quays, Managing Director of Starbucks Malaysia and Brunei said: “In Brunei, we look forward to welcoming customers to our stores and engaging in single moments of connection over coffee. Starbucks locations are a community gathering place where people come together to connect over coffee and enjoy the Third Place experience. We look forward to offering the highest-quality arabica coffee, handcrafted beverages, locally relevant food, legendary service and the unique Starbucks Experience to customers in Brunei that is consistent with the quality and experience the Starbucks brand is known for and trusted by consumers across the globe.”

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Starbucks has built the brand by delivering a consistent, authentic in-store experience to customers around the globe. The Starbucks Experience is built on sourcing the highest quality arabica coffee, delivering high-quality product innovation and surprising and delighting customers with an uplifting experience through engaged, passionate and knowledgeable baristas. With 43-years of coffee heritage and expertise, Starbucks is the coffee leader globally and has built the brand on its passion and pursuit for the highest quality coffee.

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“Starbucks provides much more than just the best cup of coffee — we offer a community gathering place where people come together, connect with family and friends and celebrate the Bruneian local culture. Now with the opening of our drive-thru concept store, we hope customers will enjoy the convenience of coffee on the go.” says Sydney.

Brunei will be Starbucks 15th market in its China and Asia Pacific region and its 64th market globally.

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