Marketing and Advertising


See on Scoop.itAspiring Outliers

It takes guts to innovate radically in leadership and organization, for legacy systems, cultures, and attitudes are powerful forces of inertia. Fortunately, the inherent quality of social media is a powerful transformational force. Social-media engagement will confront leaders with the shortcomings of traditional organizational designs. Leaders who address these shortcomings will learn how to develop the enabling infrastructure that fosters the truly strategic use of social technologies. When organizations and their leaders embrace the call to social-media literacy, they will initiate a positive loop allowing them to capitalize on the opportunities and disruptions that come with the new connectivity of a networked society. And they will be rewarded with a new type of competitive advantage.

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5 key social media takeaways (INFOGRAPHIC)

22 October 2013

See on Scoop.it – Aspiring Outliers Vehr Communications recently released their 2013 Social Media Usage Survey; learn more about the 5 key social media takeaways in this infographic.   See on www.vehrcommunications.com

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How to Use Social Media to Manage a Crisis [Infographic] – SocialTimes

16 June 2013

See on Scoop.it – Aspiring Outliers With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the above infographic shows some good examples on how social media can be used during crisis or calamities. See on www.scoop.it

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

13 May 2013

See on Scoop.it – Aspiring Outliers Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale. A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate […]

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INFOGRAPHIC: What Makes Social Media so Influential?

21 February 2013

See on Scoop.it – Aspiring Outliers If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. Social media possesses incredible influential power, and since the advent of the Internet it’s evolved from a simple way for people to keep in touch into […]

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The New Revolution of Content Marketing [Infographic]

15 December 2012

See on Scoop.it – Aspiring Outliers Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customers have less time due to the current state of information overflow. In addition, the fast paced world of social media has forced us to […]

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Social Media Practices to Expect in 2013

11 December 2012

See on Scoop.it – Aspiring Outliers Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a […]

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Social Media Revolution: Revitalizing Modern Business

23 November 2012

See on Scoop.it – Aspiring Outliers The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors. Adeo Internet Marketing published this infographic to show you why modern business needs […]

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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

21 October 2012

See on Scoop.it – Aspiring Outliers This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests. Clearly organized summaries for each link allow you to assess the focus and access the related infographics. Topics covered include: 12 revealing marketing stats about Facebook for […]

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Most People Don’t Use Social Media to Its Full Potential

29 September 2012

See on Scoop.it – Aspiring Outliers Social media sites have enjoyed stunning popularity. However, many users aren’t unlocking the potential of social media as a tool. See on mashable.com Related articles Has Social Media Turned You into a Zombie? [INFOGRAPHIC] Imagery in Social Media & How to Leverage Visual Content [infographic] Social Media Practices to […]

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Social Media around the World 2012 (by InSites Consulting)

29 September 2012

See on Scoop.it – Aspiring Outliers Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption […]

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