Small business

See on Scoop.itAspiring Outliers

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That’s quite a difference and food for though if your small business just kicking the tire with little or no social presence.

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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

15 February 2013

See on – Aspiring Outliers Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a “Path to Social Success in 2013” infographic. The 12-month plan divides the goal of achieving social […]

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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

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See on – Aspiring Outliers Shopping on social media may not be big right now, but by 2015, it’s expected to explode… A new infographic by Vocus has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes […]

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